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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Do Real-Time Marketing...
Customer experience | Sales, Customer Insights,...
Suggested Answer

Do Real-Time Marketing email/journey analytics require installing Customer Insights - Journeys

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Posted on by DO-14111349-0 4
If an organization transitions from Outbound Marketing to Real-Time Journeys but continues operating within the Dynamics 365 Marketing app, is it still possible to access full email and journey analytics (such as opens, clicks, bounces, delivery metrics, journey performance dashboards, etc.) without installing the Customer Insights – Journeys app?
 
More specifically:
  • Does Real-Time Marketing provide its own native analytics for emails and journeys, independent of Customer Insights - Journeys?
  • Or do the richer analytics dashboards described in recent Microsoft documentation only become available once the Customer Insights - Journeys application is installed and provisioned?
Essentially, I am trying to understand whether the analytics experience in Real-Time Marketing is fully functional on its own, or whether the installation of Customer Insights - Journeys is required to unlock comprehensive reporting.
Categories:
Dynamics 365 Customer Insights - Journeys
Microsoft Dynamics CRM
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  • Suggested answer
    Jimmy Passeti Profile Picture
    Jimmy Passeti 845 Most Valuable Professional on at
    Hello,
     
    Does Real-Time Marketing provide its own native analytics for emails and journeys, independent of Customer Insights - Journeys?
    Yes, RTM provides native reporting for emails and journeys, including metrics like opens, clicks, bounces, delivery rates, and basic journey performance. These are available directly in the Dynamics 365 Marketing app without needing Customer Insights – Journeys.
     
    Or do the richer analytics dashboards described in recent Microsoft documentation only become available once the Customer Insights - Journeys application is installed and provisioned?
    The richer, consolidated analytics experience (e.g., advanced dashboards, cross-channel insights, AI-driven recommendations) described in recent Microsoft documentation is tied to the Customer Insights – Journeys app. Installing and provisioning this app unlocks those enhanced capabilities.
     
    Regards,
    Jimmy Passeti | Microsoft MVP
    ✅ Please mark as Verified if this answered your question!

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