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Customer experience | Sales, Customer Insights,...
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Importing Lead - Company Name won't populate

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Working with a customer who's looking to import Lead information.
 
We created lead source file, convert to XML and/or CSV (neither works), ran the Lead import, reviewed the data mappings, etc. all looks good.
 
Import job runs successfully with all records import BUT ... for what ever reason the Lead - Company Name (textarea) won't populate with values.
 
For fun, we tried mapping it to Street 1 or other text areas and everything works fine.
 
We did also note that Company Name isn't available to "select" when adding columns to views.   thinking this field is "buggy"
 
Any one else run into this issue?
 
We can use our workaround (load in different field then move) yet less then idea.
 
 
 
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  • Verified answer
    Hamza H Profile Picture
    1,812 Super User 2026 Season 1 on at

    The Lead’s Company Name is a lookup to Account, not a text field, so you can’t import text directly into it. Import company names into a text field instead, then link or create accounts via a workflow or Power Automate.

  • ММ-16020000-0 Profile Picture
    2 on at
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