Connecting a custom storefront to Business Central via REST API

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Posted on by CU15071340-1

We're building a custom (non-Shopify, self-developed) webshop for a wholesale client running Business Central. We'd like to sync products, prices, inventory, customers and orders between the storefront and Business Central through the standard REST API.

Since this is a B2B/wholesale setup, customer-specific pricing is important: ideally Business Central stays the source of truth for prices (e.g. price lists per customer or customer group) and the storefront retrieves those prices per logged-in customer.

Can anyone confirm this is fully supported via the standard API, and point out any limitations we should be aware of (e.g. custom fields, rate limits, real-time vs scheduled sync, customer-specific pricing)?

Thanks in advance.

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Dynamics 365 Business Central

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YUN ZHU 102,438 Super User 2026 Season 1 on at

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Generally, due to the limitations of standard APIs, it is often necessary to customize additional APIs; hopefully, the information below will provide you with some pointers.

Dynamics 365 Business Central: A simple way to view the list of all APIs

https://yzhums.com/22845/

Dynamics 365 Business Central: Can we extend standard APIs? – Download Standard Source Code for APIs

https://yzhums.com/20960/

Additionally, I’d like to share a solution based on Microsoft Power Pages; I hope it offers you some useful insights.

Use Power Pages
This requires the user to purchase a Power Pages license. Below is a real-world example provided by Microsoft for your reference. This approach requires redesigning the website UI and demands someone with Power Pages development experience.
https://www.youtube.com/watch?v=auoHUd24Gfw

Thanks

ZHU

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