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Can Form Submissions Alone Trigger Web Tracking in Real-Time Marketing

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Posted on by Megancs98

Hi everyone!

I have a question about web tracking in Real-Time Marketing.

I would like to know if it's necessary for a customer to land on a webpage via a link generated by Customer Insights in order for page visits and clicks to be tracked? Or is a form submission alone sufficient to register this activity?

From what I’ve read in the documentation, there seems to be a distinction between web tracking and forms web tracking. So I'm wondering if they ultimately produce the same outcome, or are there differences?

If anyone has experience with this, I’d really appreciate your insights!

Thanks 😊

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Dynamics 365 Customer Insights - Journeys

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Daniyal Khaleel 764 Most Valuable Professional on at

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Ans:Not necessarily. It depends on what you want to track:
For Web Page Visits (without a form):
Yes, they typically need to arrive via a marketing email link (with identifiers in the URL) for the system to associate the visit with a specific contact.
If they land directly (e.g. through Google or typed URL), they will only be tracked as anonymous unless previously identified by a cookie.
For Form Submissions:
No, they don’t need to come from a marketing link.
Submitting a Real-Time Marketing form can identify a contact through form fields (like email) and will track that action, even if the visit wasn't from a Customer Insights link.

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DAnny3211 11,417 Super User 2026 Season 1 on at

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Hi Megan,

Great question! In Customer Insights – Journeys (Real-Time Marketing), there is indeed a distinction between web tracking and form tracking, and they serve slightly different purposes.

Here's how it works:

Web Tracking

Requires the user to land on a webpage that has the CIJ tracking script installed.

Tracks page visits, link clicks, and navigation behavior.

Typically triggered when a user clicks a link from a CIJ email or ad.

Form Tracking

Occurs when a user submits a form that is embedded on a tracked page.

Captures form submission data, but does not automatically register a page visit or click unless the page itself is tracked.

Answer to Your Question:

Form submission alone is not sufficient to trigger full web tracking.

For complete tracking (clicks, visits, behavior), the user must land on a tracked page via a CIJ-generated link or interact with a page that includes the tracking script.

Recommendation:

Ensure both the form and the page it's embedded on are properly configured with CIJ tracking.

Use CIJ-generated links in emails or ads to maximize tracking coverage.

Let me know if this helps, and please mark the response as helpful if it answered your question 😊

Best regards!

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