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Microsoft Dynamics 365 | Integration, Dataverse...
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Contact Synchronization Fails with Error during D365 Sales to D365 Business Central Integration

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I am integrating Dynamics 365 Sales with Dynamics 365 Business Central with a unidirectional synchronization scenario, where only Opportunities are required to sync from D365 Sales to D365 Business Central.

Current Setup

  • Dataverse and Dynamics 365 Sales connections are fully configured and tested.

  • Both connections are working correctly.

  • Prior to synchronizing Opportunities, Contacts are being synchronized, as they are required dependencies.

  • Approximately 90% of the records are successfully coupled and synchronized.

Issue Description

For the remaining records (hundreds of Contacts), synchronization fails with the following error:

“The contact cannot be synchronized because the company does not exist.”

 

This error appears repeatedly in the Integration Synchronization Errors page (screenshot attached for reference).

Error Details

  • Error Message:
    The contact cannot be synchronized because the company does not exist.

  • Internal session ID:
    81136d5a-b5ba-4109-a547-0bac80550ebc

  • Application Insights session ID:
    6844baec-f8e0-4c52-88a7-4314c9d7f4a7

  • Client activity ID:
    55d3500b-a833-7558-95f2-987d903a071d

  • Timestamp:
    2026-01-28T14:28:43.6880638Z

  • User telemetry ID:
    0605565c-a8ee-44f6-8727-7a8706a0dc89

AL Call Stack (Key Area)

The error originates from the following standard Base Application code:

  • CRM Int. Table. Subscriber (Codeunit 5341)

    • UpdateContactParentCompany

    • OnBeforeInsertRecord

This suggests the failure occurs while resolving or validating the parent company/account for the Contact during synchronization.

Observations

  • Most Contacts sync correctly, indicating the integration configuration is generally valid.

  • The issue appears to be data-specific and related to Contacts whose parent company/account cannot be resolved or does not exist in Business Central at the time of sync.

Request for Guidance

I would appreciate guidance on:

  • How Business Central determines the parent company for Contacts during CRM integration.

  • Whether Accounts/Companies must be synchronized or coupled before related Contacts, will that resolve this Issue, but how most of contacts synced as they dont have companies as well.

  • Recommended best practices to handle such data scenarios in unidirectional sync (Sales → BC).

Any insights, documentation references, or similar experiences would be highly appreciated.

Thank you.

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