What is suppression segment?

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Posted on by Selvi_Bharathiraj

can anyone explain the concepts of suppression segment with an example?Thanks in Advance

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d_radulova 2 User Group Leader on at

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Hi @Selvi_Bharathiraj,

Everything that the documentation tells you about a normal segment is also true for suppression segments

Doc here - docs.microsoft.com/.../segmentation-lists-subscriptions

They are normal segments. The reason why we sometimes call them suppression segments is when we use them on a customer journey. A customer journey can have multiple entry points / segments, which means the customers in these will go on the journey. Then any contact that joins the suppression segment, will be taken off the customer journey. That's all.

Hope that makes sense.

Thanks,

-DD

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BhaveshL 60 on at

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To add to what d_radulova has to say, I would be causious of the warning given on the documentation which reads:

[!IMPORTANT] The marketing-insights service processes changes to segment membership asynchronously, which means you can't predict the order in which changes are processed. In some cases, such as when processing very large databases, it can take up to six hours for a given segment to get updated. You therefore can't rely on any one segment being processed before or after a specific other segment, so be careful when orchestrating related campaigns and/or using suppression segments.

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Abigail 552 on at

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Apart from what Dilyana Radulova mentioned, you need to understand that those contacts that are present in the suppression segment are also still counted in the contacts even if they don't receive marketing emails from the company.

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Selvi_Bharathiraj 40 on at

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can u give an example?

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d_radulova 2 User Group Leader on at

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I have drawn you a picture on my phone.

It's not a masterpiece but should help illustrate the point. What we are saying is if you have entry point segment with 3 people in it (A,B and C) and then you apply a suppression segment with people (A and D), only the people with the green tick will continue on the journey (people B and C). Person A will be blocked / suppressed.

And I think what Abigail is saying (which I also didn't know, so thanks for sharing, Abigail!) is that all 4 people (A, B, C, and D) will count towards your marketing contacts quota .

Thanks,

-DD

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Selvi_Bharathiraj 40 on at

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Thank u so much.Got the point.

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Reneilene Gacusan 37 on at

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Hello!

Does a suppression segment will still suppress contact even if they already flowed from the segment?
Example: Contact already flowed on a wait step? Or it only suppress contact from the segment element?

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Community Member on at

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What happens with suppression segments in the following scenario?

Setup:

-- Customer Journey with 5 emails spaced 2 weeks apart

-- Journey includes suppression segment that is a dynamic segment

Scenario:

-- Contact starts the journey and receives email 1, and email 2,

-- Contact then joins the suppression segment for 2 weeks

-- Contact then leaves the suppression segment

What happens?

A) Contact restarts the journey

B) Contact continues at email 3

C) Contact continues at email 4

D) Contact never returns to the segment because they were suppressed mid way through the segment.

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CRMJetty 3,512 on at

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Hello,

You can learn about suppression segment here

I hope this helps.

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