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Customer experience | Sales, Customer Insights,...
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Importing lead scores from Salesforce into D365 for predictive scoring

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Posted on by Microsoft Employee

Cross-posting from Marketing forum on behalf of user Kingsscott

hi guys can you please help me

Dynamics marketing ‘accelerator’ features in Sales has the lead scoring, however I’m not sure how the data is stored behind the scenes, and how we could force to migrate Salesforce and pardot  history into that to retain their lead scores, or help provide the historic data to back-train the Dynamics bots to keeping their lead scores. If we lose the lead score data then the client will likely not consider the migration from Salesforce to dynamics 365 sales and marketing.

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