Customer experience | Sales, Customer Insights,...

Complex Customer Journeys - Recurring logic with dynamic segments

(0) Share

Report

Posted on by Joannis Papazissis

245

Hi guys,

I am trying to build up a pretty complex customer Journey which confusing my thoughts about dynamic Segments and on top using the recurring customer journey.

Use Case:

Dynamics Segment which checks shop data "Customers who bought within the last 2 days". These Customer should get a welcome mail and this overall customer Journey should be sended Mondays, Wendsdays and Saturdays only.

Does it makes sense to use a recurring Customer journey weekly or can it be a non-stop customer journey because of the dynamics segments which checks everyday the conditions in my data?

Or like this and not recurring:

My thought was I would build a recurring weekly interval customer journey which starts every week for one year. But then I am confused with the Segment which checks everyday the condition, so maybe customers will be in the customer journey twice or more.

Happy to get any kind of advice or help or even any thoughts how it could look like!

Thanks alot!

I have the same question (0)

All responses (4)

Answers (0)

Community Member on at

Like (2)

Report

Hi Joannis,

If you make a Customer Journey recurring, the Customer Journey will take the segment through the journey every time it is set to reccur.

That means that if you set it to weekly recurring, contacts that meet your segment criteria will be able to go through more than once and in your case receive the "Welcome E-mail" several times.

If you only want the contact to go through ONCE, you should use the Customer Journey in your last image. :)

Was this reply helpful? Yes No
Suggested answer

Nya 29,060 on at

Like (1)

Report

Hi Joannis,

With respect to your concern about duplicate sends in the recurring journey, you just need to adjust your segment.

The segment is something like:

It allows to remove the contacts who have been delivered the welcome email from the segment.

And then you can use the recurring journey in order to eliminate unnecessary repetitive operations.

Was this reply helpful? Yes No
Joannis Papazissis 245 on at

Like (0)

Report

I have another Use Case:

The customer wants to send every first sunday of every month a Mail to his b2c customer (custom export tile or third party letter export).

In Case I am using the recurring function every 28 days, the dynamics segment will still work 28 days long and will wait for action.

What we need is, that every first sunday of every month the segment checks on that sunday what conact are meeting the criteria and then does a send out and then stop.

I don't see any possibility to the Use case?!

Thanks for all your Ideas!

Was this reply helpful? Yes No
Suggested answer

Nya 29,060 on at

Like (0)

Report

Hi,

So the original issue has been solved, right?

It is recommended to post the new case as a new posting.

And it would be appreciated if you could click "Yes" to verify my answer.

If there is any further doubt about the original issue, please do not hesitate to let me know.

Was this reply helpful? Yes No