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Customer experience | Sales, Customer Insights,...
Suggested Answer

Customer Insights for Supplier scenario?

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Posted on by 5

Hi, 

This might be a bit tricky question. Could we use Customer Insights to map, match and merge profiles of suppliers instead of customers? With the B2B functionalities (account etc.) I think this could be possible, maybe the considerations are more if it is worth it and how much effort it would require...

Thank you for the help!

I have the same question (0)
  • Suggested answer
    Nya Profile Picture
    29,060 on at

    Hi,

    You can choose the combinable entities when the map is being set.

    Map entities and attributes for data unification - Dynamics 365 Customer Insights | Microsoft Docs

  • Allie Giddings Profile Picture
    Microsoft Employee on at

    Hello, since you are asking about supplier profiles, I thought I would also point you to Dynamics Supply Chain Insights. Right now there is not similar map, match, merge functionality there, but you can get other insights from your suppliers.

  • Suggested answer
    Mukesh Pohuja Profile Picture
    Microsoft Employee on at

    Is supplier your target audience and thats what you want to see the contact card with activity timelines, then yes, B2B is what you are probably looking for.

  • Dr. A J Profile Picture
    Microsoft Employee on at
    [quote user="LauraMM"]

    Hi, 

    This might be a bit tricky question. Could we use Customer Insights to map, match and merge profiles of suppliers instead of customers? With the B2B functionalities (account etc.) I think this could be possible, maybe the considerations are more if it is worth it and how much effort it would require...

    Thank you for the help!

    [/quote]

    This is a great question LauraMM . I would like to know more about your setup. Can you provide some more context around this?

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