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Customer experience | Sales, Customer Insights,...
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How to merge leads to existing contacts?

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Posted on by 15

Hello,

How can I merge a lead to an existing contact? Many contacts have signed up using a personal email thus creating a new lead. There are processes in place that catch duplicate emails, but as this is a new email it is not catching it.

Thank you in advance for your help! 

I have the same question (0)
  • Tiago Lourenco Profile Picture
    Microsoft Employee on at

    Hello MIC233,

    You merger leads to contacts using the duplication detection rules.

    You just need to add all the required fields to compare/match on the critiria list

    Please refer to documention below, you also have an example to merge contacts with leads:

    docs.microsoft.com/.../set-up-duplicate-detection-rules-keep-data-clean

    If this doesn't helps you please let me know your scneario in more detail.

    Thank you

  • David Jennaway Profile Picture
    14,065 on at

    You can use duplicate detection rules to identify duplicates between leads and contacts, as per the previous post.

    However, if you want to merge field values from a lead into a contact, you'll have to first qualify the lead into a new contact, then merge that contact with the existing contact (which will deactivate the newly created contact)

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