What is the tracking purpose in Real Time marketing used for?

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Posted on by Megancs98

Hi,

I am wondering what exactly the tracking purpose in a compliance profile does? I thought that I was a way to define when to track behavior like email opens, clicks and so on.. But I have tested it by setting the tracking purpose to 'restrictive' and opened an email with a contact who has neither opted in or out from tracjking purpose. The opens and clicks were still shown?

Does any body know why?

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Haig Liu Microsoft Employee on at

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Hi Partner,

Please refer the following document, where you set the option to control whether or not it is sent to contacts.

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-compliance-settings#consent-enforcement

Please feel free to contact me if you have any further questions.
Regards,
Haig

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