What is the tracking purpose in Real Time marketing used for?

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Posted on by Megancs98

Hi,

I am wondering what exactly the tracking purpose in a compliance profile does? I thought that I was a way to define when to track behavior like email opens, clicks and so on.. But I have tested it by setting the tracking purpose to 'restrictive' and opened an email with a contact who has neither opted in or out from tracjking purpose. The opens and clicks were still shown?

Does any body know why?

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Haig Liu Microsoft Employee on at

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What is the tracking purpose in Real Time marketing used for?

Hi Partner,

Please refer the following document, where you set the option to control whether or not it is sent to contacts.

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-compliance-settings#consent-enforcement

Please feel free to contact me if you have any further questions.
Regards,
Haig