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Customer experience | Sales, Customer Insights,...

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Posted on by AP-13021537-0

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Hello!

We recently changed CRM system to Dynamics 365. We now have connected there our sales department, customer support as well as marketing (customer insights) teams. However, in terms of data that we get there, we were looking for a way to get our GA4 and social media data there too. Is there a way to integrate Google Analytics to the platform?

Looked online but haven't found anything

Thank you!

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Dynamics 365 Customer Insights - Data

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Tom_Gioielli 3,084 Super User 2026 Season 1 on at

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You first need to define what data you are bringing in, and how it is going to be used.

Google Analytics and other web browsing data is a prime candidate for Customer Insights, which has both a data and a marketing component to it. These modules is great at ingesting large amounts of data and creating customer profiles based on that data.

List of all Power Query connectors - Power Query | Microsoft Learn <-- This link includes data on a Google Analytics connector you can use in Customer Insights to ingest data.

Otherwise, there are any number of integration paths to simply pull data into a custom table or activity table in CRM.

Power Automate Cloud Flows

Data Flows (Create and use dataflows in Microsoft Power Platform - Power Query | Microsoft Learn)

Simple Import Maps

Virtual Tables (Get started with virtual tables (entities) (Microsoft Dataverse) - Power Apps | Microsoft Learn)

Embedded PowerBI Reports, which bypasses the need to import the data if you just want visibility on a record (How to embed a Power BI report in the Dynamics 365 CRM? - CRM Crate)

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