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Customer experience | Sales, Customer Insights,...

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How can i track external pages in Customer Journey?

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Posted on by Developer D365

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Hello Helpers,

I have one situation where i have one landing page hosted in external website.

I need to run a email campaign and created one customer journey.

i will add landing page link in my email and that landing page contains another link to website form for example contact me page

I have added website tracking script to Landing page,and contact me page

What i need help is:

- i want to setup a customer journey which will give me below understanding after completion

- Email Delivery and Email open data => Already there

- contact me Link Clicks in landing page => Script is added in landing page but it will give me how many times and who click on links from email campaign?

- Landing page Data : how many contact from my email campaigns visited landing page and how many click on contact me page and how many submitted contact me form

How can i set up my customer journey to handel this situation ?

Thanks in advance.

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cloflyMao 25,210 on at

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Hi Partner,

Currently with Dynamics Marketing scripts, we could only track links in marketing email, while marketing page and marketing form only support visits/submissions interactions tracking.

You can find all supported interaction types of different entities which have insights service from the article below:

https://docs.microsoft.com/en-us/dynamics365/marketing/insights

If you would like to track links in marketing page, you could integrate your marketing form with 3rd party analytic service such as Google Analytics. (Some user in community had raised similar requirement, and he took GA as solution)

e.g:

We could append UTM parameters to URL of links in marketing page, then GA will track how many times a link is clicked.

More steps is required to collect who click links, because we need to know page visitors' identity.

A possible solution would be below:

To prefill landing page form, we could only use portal-hosted marketing page.

Once form fields have been populated, we can execute custom javascript to query user data from populated fields, then append these data to URL of links dynamically.

If our landing page is hosted in external website, then the only workaround is to add {{contact.firstname}} and {{contact.lastname}} to link to landing page as parameters in marketing email by dynamic expression,

then query parameters from browser URL by custom javascript and append them to links in landing page.

Please take articles below as reference for how to use UTM code in your website:

https://agencyanalytics.com/blog/utm-tracking

https://www.terminusapp.com/blog/bet-you-havent-used-utm-parameters-like-this/

Regards,

Clofly

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