Hello all,
We are exploring the possibilities for tracking how a contact in Marketing interacts with an external web site, for example a Content Management System (CMS). I have read the documentation on how to embed Marketing javascripts in external websites in order to track a contact that visits the web site. As I understand it, there are various scenarios where the cookies uniquely ties a web page visitor to a contact in Marketing, for example:
- When the contact clicks a link in a mail sent out by marketing that targets a page on the web site. The web page visit is tracked to the contact in D365 Marketing and available in the insights tab on the contact.
- When the contact submits a marketing form from the web page and submits information that can be matched with a contact in Marketing. When the form is submitted the contact is then uniquely identified and subsequent web page visits are tracked to the contact, going forward.
In my scenario the user is logged in to the website and we therefore "know" who the contact is. We are looking for ways for us to track how the contact interacts with the web page when logged in - without the contact having to click a link in a mail or submitting a marketing form. How can this be accomplished? Can we somehow inform marketing that a certain user is logged in so that the cookie that uniquely identifies the contact can be set - so that marketing can perform the required tracking? This seems like a basic requirement but I haven't been able to figure out how to accomplish this in D365 Marketing.
Any input appreciated!
Rgds,
Andreas
