Competitors Category

(0) Share

Report

Posted on by Community Member

Good day.

I was asked to create a category for competitors using the CRM. Would anyone of you know where can I create competitors' report using the Dynamics for Financials?

Thank you.

Categories:

Reports and Business Intelligence

I have the same question (0)

All responses (5)

Answers (0)

Community Member on at

Like (0)

Report
Copy link

Link copied!

*where

Was this reply helpful? Yes No
Suggested answer

ikoletic 2,202 on at

Like (1)

Report
Copy link

Link copied!

Hi hazel_mflores

With current production version you can use Business Relation to create a category for competitors.

Upcomming update contains Contact profiling where you can add custom attributes for contacts through assigned profile questionaires. See this item on roadmap

roadmap.dynamics.com

Once you have Business relation or in upcomming update profile assigned to contact you can create segment for competitors by adding contacts to segment. Segment is similar to Marketing list in CRM.

Can you explain what you mean by "competitors' report"?

Was this reply helpful? Yes No
Community Member on at

Like (0)

Report
Copy link

Link copied!

Hi Ivan,

What I meant was a marketing analysis to track our competitors, that's why I'm looking where can I create a report in relation to competitors.

I tried creating contacts in Business Relation, however, I want to put some details and run a report.

Should I do it in Segment? Thank you.

Was this reply helpful? Yes No
Suggested answer

ikoletic 2,202 on at

Like (0)

Report
Copy link

Link copied!

Hi hazel_mflores

Sorry for late reply. I'm still trying to understand what exactly are you trying to do. Could you describe what you are expecting competitor report to do?

What comes to my mind is the win / loss analysis of opportunities against competitors. Is this what you expect competitor report to provide you with?

If it is, you need to run your sales using sales cycles, which means taking each opportunity you win or lose through sales cycle. I've wrote a blog post on this some time ago. You can check it here.

With this I'd draw your attention to Close Opportunity Codes as system asks for reason you won the opportunity when you convert quote related to opportunity to sales order. One/few of Close Opportunity Codes could relate to different competitors. This way you'll ensure you have data for win/loss analysis by reasons of closing the opportunity.

You'll be able to see how many opportunities you lost/won just by searching for close opportunity codes.

Regards

Ivan

Was this reply helpful? Yes No
Community Member on at

Like (0)

Report
Copy link

Link copied!

Thank you Mr Ivan, this is exactly what I am looking for.

Was this reply helpful? Yes No