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Customer experience | Sales, Customer Insights,...

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Using lead score as part of a customer journey

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Posted on by SHD76

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Hi,

I'm trying to find out if it's possible to use lead scoring as part of a customer journey in MS Dynamics.

For example, if I have an existing audience that I want to send on a different journey depending on their lead score (the lead score model has already been set-up in the system), is that possible? I've looked in the customer journey window and I can't see anything obvious, other than potentially using an existing segment that already includes the lead score criteria.

Can anyone offer any insights/advice please?

Many thanks in advance.

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Nya 29,060 on at

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Hi,

The scores cannot be used in a customer journey as a condition directly.

Using segment is the only way to achieve that.

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