You’re offline. This is a read only version of the page.
45
Overview
Country or region:China
Industry:Construction material
A construction material industry is wholly-owned sub-company It is the manufacture and operating organization of The compay which is a leading provider of roofing and chimney system in the world. After its entry in 1993, it developed the concrete tile market. And its abundant roofing system products and perfect roofing system solution have made it the leading enterprise in roofing construction material industry. So far, it has established 7 modernized manufacture plant in Feshan, Shaoxing, Beijing, Nanjing, Qingdao, Chengdu and Suzhou, costing total investment of more than 60 million dollars. Colorful tile production capacity is 80 million. In 2001, Monier introduced the concept of roofing system. It integrates all components, including roofing fittings. Therefore, it offers a systematic solution for this market. It covers roofing tile (concrete tile, figuline tile), roofing heat preservation, roofing energy saving, roofing water proofing and drain, roofing ventilation and roofing fixture. The famous brands of Yinghong and CERIS belong to it.
From March, 2007,The company has become an independent company. The French PE has 65% shares .
one of Fortune 500. Founded in 1833, it has over 170 years history. As a leader in construction material industry, it won great position in cement, skeletal material and concrete. It has 90,000 employees in more than 76 countries, with its 17.6 billion annual sales in 2007.
At present, Monier are facing these problem in business management:  In the past, there is no records of what salespeople have done in projects. It is very hard for salespeople to summarize their work. And the project information is very to be lost. As for the executives in different levels, they didn’t know what the salespeople are doing, and cannot control the business, neither. Managers didn’t understand the project process, and the project management were terrible. Salespeople is the only role who understand the project process. But they always forgot to report to their supervisors. They tracked several projects in the same time. So it’s very difficult for them to take good care of all projects. No project knowledge, no sales support. Losing order and next opportunity were very common. Without summary of the reasons to losing order, salespeople could not improve their work and regulate their behavior. In the past, all customer information, developer information, contractor information and distribution information were scattered in field salespersons. So it was hard to search and share. And the information could be made full use of. When there was staff moving, there was information lost. Data is the most important resource for market. Without in time understand and centralized management, sales department could not offer useful information to marketing department. Therefore, the marketing department lost the founding for company analysis. The company could not make correct strategy, neither. Considering the business Monier is in, the company needs to manage developer information, contractor information, distribution information and designing institution information. Without proper system doing this job, salespeople got no resource. |
Implement Microsoft CRM After the weight and selection of several famous CRM products, Microsoft CRM won the trust for its powerful customization and extensive ability, friendly interface and easy for use advantage. Based on the deeply understanding of construction material industry and abundant experience, Frensworkz, the biggest partner of Microsoft in GCR, won the respect and trust. There are three layers in Monier CRM system: business operating staff, middle level managers and high level management. Their requirements are different. It is very convenient for business operating staff to put in the information and it is easy for the management to search and control. The system also avoid unnecessary information redundancy. It is a real-time system. The biggest feature for Monier CRM system is Project Stage Management and Project Status Changing. Project Stage Management offer the channels for salespeople to record what they have done. It’s convenient for salespeople to summarize their work and produce report, which is good for internal communication and improving working efficiency. Project Status Changing provide the platform for salespeople to change the project status immediately, including the reasons for losing an order. The management can modify company policy according to the data and make more profits. Gold Certified Partner of Microsoft, Frensworkz, played a very important role in the process of implementation. With the support of sales department and IT department of Monier, Frensworkz did a professional analysis about its current sales situation. Based on that, Frensworkz launched an flexible solution. It meets the ever changing requirements of both the salespeople and the management. |
| Benefits from implementation of Microsoft CRM Integrate information for centralized management Batch operation interface, convenient to share Generate reports automatically or by hand, easy to analysis |
*This post is locked for comments
I have the same question (0)
Share
Report
All responses (
Answers (
