In the Lead record there is a field called customerid where you can select an Account or a Contact related to the Lead.
There are also two other fields, parentaccountid and parentcontactid where you can also select an Account or a Contact. I do not understand the relationship between these three fields.
For example.
If the Lead is to me (Michael Starling) and I have a Contact record in the CRM and that Contact has a parent Account (BMT).
The customerid would be either BMT (if entered as a Company) or Michael Starling (if entered as a Contact).
The parentaccountid (if entered) would be BMT.
The parentcontactid (if entered) would be Michael Starling.
We would not want to enter the data twice. So where should we enter it and what is the implication on the functionality of the CRM.
Any help on this would be much appreciated.
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