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25Hi,
We are running a lot of multi-channels campaign (PPC; organic and sponsored social media, email marketing, virtual events, etc). We are currently struggling to attribute the leads (registered contacts) to a specific promotion channel. This is crucial to understand how different channels perform and which of them contribute the most.
One example: We are organizing a virtual event and are promoting it via email to our existing contacts but also via organic Linkedin & Twitter posts and sponsored LinkedIn posts. The event is also linked on multiple related pages on our website . The registration form is a MS Dynamics form embedded on a specific event page. The event page is hosted on our main website and is not an MS Dynamics landing page.
What I would like to understand is, who of the registered contacts came to the registration page via email, who via an email forwarded by a colleague, who via Linkedin Sponsored or Organic, who via Twitter, who found the events while browsing on our website (and via which pages), either landing on our website directly or via organic search. Is there any solution to this?
Thanks!
PS: There previously was a discussion on a similar topic: (3) Tracking lead sources in new Marketing Module for D365 - Dynamics 365 Marketing Forum Community Forum
This is however from year 2018 and the most recent comments from 2021 did not receive any response, so I try
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