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Customer experience | Sales, Customer Insights,...
Answered

Information about the segment fields

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I was given the task of discover the exactly what are the meaning of each of the fields of following pic. So far it has been hard to find any information about it.

Of course I know most of them, but some are quite related and we have been struggling about which one represents exactly what.

Could you please clarify where can I get this info?

pastedimage1623850401726v2.png

I have the same question (0)
  • Verified answer
    Nya Profile Picture
    29,060 on at

    Hi,

    Here are the explanations of the fields. Most of them are recorded in Dataverse. The others, which is called interaction records, are stored in the marketing insights database. For example, the Visit Duration.

    Account: The Accounts of the contacts who visited the websites.

    City: The Cities of the contacts who visited the websites.

    Contact: a certain contact.

    Country ISO Code: Online Browsing Platform (OBP) (iso.org)

    Customer Journey: The original customer journey which the visit takes place in.

    Customer Journey Iteration ID: In which cycle of the Customer Journey does the access take place

    Lead: The contacts who visit the websites own a certain lead.

    Message: The certain id of the email which the visit takes place in.

    Page: The certain id of the marketing page which the visit takes place in.

    Page Address: The certain address of the marketing page which the visit takes place in.

    Postal Code: The Postal Codes of the contacts who visited the websites.

    Referrer URL: The Referrer URL of the website.

    Search engine name: What search engine did the visitor use to find and visit the website

    Search Phrase: Which search terms did the visitor use to find and visit the website.

    State: The states of the contacts who visited the websites.

    Timestamp: Can be set as the start time or end time of the visit.

    Visit Duration: The duration of visit

    Visitor anonymous status: Visitors anonymous or not.

    Visitor returning status: Visitors new or not

    Website ID: The certain id of the website with the number of visits counted.

     

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

  • Community Member Profile Picture
    on at

    Is there anyway to consult the marketing insights database?

    I've made a quick search but all I'm getting is the Marketing Insights Documentation.

  • Suggested answer
    Nya Profile Picture
    29,060 on at

    Hi,

    It is recommended to analyze the Insights data with Power BI.

    To know more about it, please refer to the following docs:

    Prepare for analytic reporting with Power BI (Dynamics 365 Marketing) | Microsoft Docs

    Monitor and explore your Microsoft Dynamics Marketing data with Power BI | Blog di Microsoft Power BI | Microsoft Power BI

     

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

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