Google tags: E-mail marketing tracking script

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Posted on by Asle

Hi all,

I have a question from a customer, regarding tracking.

Is there a way to build use Google tags to better track behavior and pages visited in the online shop, when the journey starts with an e-mail in Marketing? Today, the customer is using UTM-tracking in the URL. She thinks it is a bit time-consuming and deficient. Previously, she had Click Dimensions, and there she could use a script to link the web page and the CRM to get insights in Google analytics without UTM-tracking. With UTM-tracking she can read visits, clicks and number of purchases in Google Analytics. Is it possible to set-up Google tags, and link the script from Marketing to web site to get better customer insights? And if possible, how would you proceed?

Thanks in advance :-)

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Chiara Menesatti Microsoft Employee on at

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This feature is currently not supported in the product. You can post it on our ideas website.

Thanks,
Chiara

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