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Marketing Module

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Hi I have a few questions about this module.

Can you explain subscription list and how are they different from segments. When would I use a subscription list?

In a customer journey- Can someone assign a customer journey to someone to send out?

  • Suggested answer
    cloflyMao Profile Picture
    cloflyMao 25,202 on at
    RE: Marketing Module

    Hi Michelle,

    Comparison between those modules can be found in following table:(Subscription list is a type of static marketing list.)

    https://docs.microsoft.com/en-us/dynamics365/marketing/segments-vs-lists

    In short, members of segment can update constantly(e.g: a segment to query "all contacts from New York", if a contact's address city is changed to NYC, then he/she will be added to that segment.), while members of subscription list is static.

    1. You can use subscription list when you you want to send monthly or weekly newsletter to your customers.

    2. As per my understanding, it depends on From name and From address fields of marketing email:

    2744.d1.JPG

    d2.JPG

    Here is description of these fields:

    https://docs.microsoft.com/en-us/dynamics365/marketing/email-properties#set-sender-and-receiver-options

    From name: 

    By default, this is the name of the user who created the email.

    From address:

    By default, this is the email address of user who created the message.

    If you would like to set dynamic values to these fields, please refer to this section:

    https://docs.microsoft.com/en-us/dynamics365/marketing/dynamic-email-content#dynamic-values-in-to-from-name-from-address-and-reply-to-fields

    Regards,

    Clofly

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