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Hi, I am new to the world of marketing and have been tasked with trying to work out what data a football club would capture in order to produce some good CRM insight. I guess my question is, if you was to create a CRM report, what insight would you provide?
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Not sure, but this may give you some idea: www.theseus.fi/.../CRM%20in%20Sport%20Business_JamiPalsa.pdf
This talks about "The Spectator Profile of the Finnish National Football Team" but similarly you can have Team & Player statistics over years, etc
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