We're transitioning to Journeys but still use the Outbound forms due to missing functionalities in Journeys forms. My colleague reports a lot less data on open rates with emails send through Journeys and click through rates. Since we use Outbound forms, we're not collecting contact point consents. Might this be the issue? That we need to collect Tracking consents?
--As of December 2022, consent enforcement for real-time journeys for contacts was changed to require opt-in for emails sent using the restrictive consent enforcement model.
--If the purpose has a "Restrictive" enforcement model, the email is sent only if the email address explicitly opts into receiving the message.
Please refer to the following link for more details:
I hope you can mark my answerverifiedif it is helpful! If you have any questions, please feel free to contact me.
Regards,
Leah
Was this reply helpful?YesNo
Under review
Thank you for your reply! To ensure a great experience for everyone, your content is awaiting approval by our Community Managers. Please check back later.
58
Share
Report
All responses (
Answers (
