How to measure email campaign effectiveness?

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Posted on by dshulmistra

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How are people measuring the effectiveness of their email marketing campaigns? Currently it feels like I'm throwing darts at a dart board, and I'm not that great at darts.

How are people measuring (per campaign):
* Total emails sent
* Messages bounced
* Viewed message
* Clicked-thru links
* Opted out
* Leads Created

Anyone?

Thanks,
Dale

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Frank Hermes on at

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[quote user="dshulmistra"]How are people measuring (per campaign):
* Total emails sent
* Messages bounced
[/quote]

You can see the emails who where sent and the errors in the campaign activity that you distributed in a campaign. CRM can either automatically associate campaign response or someone can do it manually by creating a response (from a customer call)

[quote user="dshulmistra"]* Leads Created[/quote]

Then the campaign response can be converted into a lead where the campaign as the source for this lead is tracked. You can query for this in advanced find.

[quote user="dshulmistra"]* Viewed message
* Clicked-thru links[/quote]

You could insert hosted images and links into your email activity that have a recipient specific token, so that you can analyse the weblog of these webimages and links to see who read the newsletter or click on links.

[quote user="dshulmistra"]* Opted out[/quote]

You should give the recipient the chance to opt out. You could do this also with a link as described before.

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