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Campaign data in customer journey

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Posted on by Microsoft Employee

Hi,

Hope someone can help on this.

I have data already in the "campaign entity. However when creating a customer journey I cannot find the option to add existing campaigns.. Is that something which is included in marketing OOTB that campaigns can be used? 

Or we can only use events?

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  • Verified answer
    Nya Profile Picture
    Nya 29,058 on at
    RE: Campaign data in customer journey

    Hi,

    It cannot be done unfortunately.

    Since campaigns are created for marketing list which can contain contacts/ accounts/ leads but customer journey are created for segments/ subscription list which can contain contacts only.

    For more details about the differences between them, please refer to the following article.

    What is the Difference Between a Campaign and a Customer Journey? (alithya.com)

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