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Customer experience | Sales, Customer Insights,...

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Campaign data in customer journey

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Hi,

Hope someone can help on this.

I have data already in the "campaign entity. However when creating a customer journey I cannot find the option to add existing campaigns.. Is that something which is included in marketing OOTB that campaigns can be used?

Or we can only use events?

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Nya 29,064 on at

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Hi,

It cannot be done unfortunately.

Since campaigns are created for marketing list which can contain contacts/ accounts/ leads but customer journey are created for segments/ subscription list which can contain contacts only.

For more details about the differences between them, please refer to the following article.

What is the Difference Between a Campaign and a Customer Journey? (alithya.com)

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