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Customer experience | Sales, Customer Insights,...
Suggested answer

Account vs Contact

Posted on by 35

Hello

I need to figure out some data concepts on the CRM Dynamics. I'm very familiar with the party data model that I used many times.

We are a public organization. Our mission is to protect some citizen during his life. Each protected person has his own account. The account contains many subjects like his physical and mental conditions, his required medical needs, his assets, his receivable and payable account. Futhermore, for each protected person, we have many contacts like family members, social workers, services supplier, etc.

When I checked the notion of CRM account, I saw business organization with his contacts like the president, the employee, etc.

For us, the assount should be associated to a protected person who is an individual not a business organization.

Question(s)

1) Is it possible to do that with Dynamics CRM ?

2) is it possible to create a contact without associated with a account like  some employes of our organization.

3) Is a contact become a leal, an opportunity, is the same contact with 2 différents roles with a period of time or Is it 3 différents rows one for the lead, one for the opportunity and one for the contact ?

I would like a high data model that explains these concepts.

Thanks in advance for your help.

  • O Tousignant Profile Picture
    O Tousignant 35 on at
    RE: Account vs Contact

    Hello

    Thanks for your detail explanation.

    We mentionned the notion of Customer or Client. Is it an another type of party ? I didn't see any entity called Customer.

    Thanks

  • Suggested answer
    Kokulan Profile Picture
    Kokulan 18,048 on at
    RE: Account vs Contact

    Hi

    Please see the answers to your questions below

    1) Is it possible to do that with Dynamics CRM ?

    Yes, you can create an Account record to represent an individual but creating an Account record to represent an individual is overkill and you may have to add custom fields to store details like First Name, Last Name, Middle Name. Account is mostly used to represent Companies or organizations.

    2) is it possible to create a contact without associated with a account like  some employes of our organization.

    Yes, you can create contacts without associating with any Account. And you can also associate contacts with contacts either by creating relationships or connections and roles.

    Please refer to the link below if you would like to know about connections and roles

    https://www.crmsoftwareblog.com/2019/08/how-to-create-connections-and-connections-roles-in-dynamics-365/

    https://docs.microsoft.com/en-us/powerapps/maker/common-data-service/configure-connection-roles

    3) Is a contact become a leal, an opportunity, is the same contact with 2 différents roles with a period of time or Is it 3 différents rows one for the lead, one for the opportunity and one for the contact ?

    The same contact will be associated with both Lead and Opportunity.  No there won't be three contact records. Normally a lead comes from a new customer or client and when you qualify that lead, a contact record will be created. The Opportunity created will have that same contact associated with it.

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