Hi Sekar,
No doubt that COVID has great impact on the automotive industry that impose change in customer interactions and accelerate digital adoption.
Please find link to the MBAS Automotive session with Annata and Brimborg discussing digital transformation and the COVID impact.
Other trend we notice is during COVID is acceleration of the e-commerce as sales channel and development “touchless” experiences such as delivery of test drives, curbside pickup and so on.
Here is the list of innovations resulting from challenges of COVID-19 that Brimborg covers in that video
- Rental business: Touchless & long-term rentals
- Service: Touchless booking and service
- Digital sales: Digital journey management
- Marketing cost optimization/reduction
- Real-time customer demand visibility
- Remote employee enablement
This can be a great opportunity for D365 Commerce for automotive industry. Here an interesting article covering this trend: automotive e-commerce
I hope this helps,
Ilan
