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Solution for Covid

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In automotive, how the market reacts to covid situation? 

  • Suggested answer
    Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Solution for Covid

    I want to say to all the commentators - thank you very much, I have been interested in this topic for a long time.

  • Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Solution for Covid

    I want to say to all the commentators - thank you very much, I have been interested in this topic for a long time.

  • Zee01  Profile Picture
    Zee01 45 on at
    RE: Solution for Covid

    COVID had a severe impact on automotive sales. but on the other hand, it also leads to several innovations in the automotive industry.

  • Sekar Profile Picture
    Sekar on at
    RE: Solution for Covid

    Thanks for the details.

  • Ilan O Profile Picture
    Ilan O on at
    RE: Solution for Covid

    Hi Sekar,

    No doubt that COVID has great impact on the automotive industry that impose change in customer interactions and accelerate digital adoption.

    Please find link to the MBAS Automotive session with Annata and Brimborg discussing digital transformation and the COVID impact.

    Other trend we notice is during COVID is acceleration of the e-commerce as sales channel and development “touchless” experiences such as delivery of test drives, curbside pickup and so on.
    Here is the list of innovations resulting from challenges of COVID-19 that Brimborg covers in that video

    • Rental business: Touchless & long-term rentals
    • Service: Touchless booking and service
    • Digital sales: Digital journey management
    • Marketing cost optimization/reduction
    • Real-time customer demand visibility
    • Remote employee enablement

    This can be a great opportunity for D365 Commerce for automotive industry. Here an interesting article covering this trend:  automotive e-commerce

     I hope this helps,

    Ilan

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