Using A/B test on a Send Now email

(1) Share

Report

Posted on by MikeC282

2,175

Hi all,

So I see that there's the ability to use A/B testing in Journeys:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-ab-tests-in-marketing-journeys

Is it possible to run a A/B test on a Send Now email?

The article seems to require me to pre-build the journey first with the A/B testing. Would I have to pre-build the journey and then select the segment instead of triggering the send through the email itself?

I have the same question (0)

All responses (1)

Answers (1)

Verified answer

PaulineKolde 732 Moderator on at

Like (0)

Report

Hi Mike,

as far as I know it is not possible to send an A/B Test with the Send Now functionality. To use the A/B function you have to build the journey yourself and configure it according to the documentation link you have added.

Hope this helps!

Was this reply helpful? Yes No