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Using A/B test on a Send Now email

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Posted on by MikeC282

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Hi all,

So I see that there's the ability to use A/B testing in Journeys:

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-ab-tests-in-marketing-journeys

Is it possible to run a A/B test on a Send Now email?

The article seems to require me to pre-build the journey first with the A/B testing. Would I have to pre-build the journey and then select the segment instead of triggering the send through the email itself?

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PaulineKolde 732 Moderator on at

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Hi Mike,

as far as I know it is not possible to send an A/B Test with the Send Now functionality. To use the A/B function you have to build the journey yourself and configure it according to the documentation link you have added.

Hope this helps!

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