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Lead tracking without a form submission

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If we manually import Leads from a 3rd party event into 365M. If we then send out an Email campaign which has links to web pages our external website with MS365M tracking script in the headers, are they identifiable when they accept our cookies and then browse further on our web pages. 

Another example, if we receive a lead from an integrated LinkedIn LeadForm, are we then still able to identify and track the browsing activities on our website after accepting cookies? 


Or is the only way for them to be matched in our system is when they make a form submission?


  • Suggested answer
    Tereza Kirk Profile Picture
    Tereza Kirk on at
    RE: Lead tracking without a form submission

    Hello, thank you for your question. We essentially need either a click on a tracking link in a e-mail or a form submission to associate the contact with the browser (cookie). There is no easy way to set up tracking in other scenarios unfortunately. 

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