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Marketing forms location data to lead?

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Posted on by Microsoft Employee

Hey,

It seems that the marketing forms store location (geo/ip) data in the blob after a submission. However, none of this data is mapped to cds. I was wondering if anybody knows if it is possible/if Microsoft has plans to integrate this geo data into lead creation? Many marketing tools do this and this would allow us to automatically assign leads to the correct regional business units.

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    makova Profile Picture
    makova 310 on at
    RE: Marketing forms location data to lead?

    Hi,

    Thanks for the suggestion, it would be great to post it via our Idea portal https://experience.dynamics.com/ideas/categories/?forum=dfa5b83d-9e4c-e811-a956-000d3a1bef07&forumName=Dynamics%20365%20Marketing

    We've been exploring lead assignment based on the IP, but as many people use VPN, networks are frequently masking IPs, results were a mixed bag. Customers usually get better results with assignment rules based on address/city/country attribute.   You can leverage newly released cascading forms to make experience even smoother https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms#cascading-form-fields

    Hope this helps

    Martin Kovac, Microsoft Dynamics 365 Marketing

    Please don't forget!: If you have gotten the answer to your question - please mark your question as answered.

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