A/B testing in new Marketing Email editor?

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Posted on by Adner

Hi!

When opening the (old) email editor we can now see a notification saying that the old email editor will be deprecated in the October update. When I switch to the new editor A/B testing functionality is still not available. Will the new email editor support A/B testing in the October release?

We need to educate our customers on the upcoming change and how they are suppose to handle A/B testing going forward. We have not yet enabled the new marketing email editor because it has lacked A/B-testing functionality and I have assumed that A/B testing would be added to new editor before the old one was deprecated.

Rgds,

Andreas

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Nya 29,060 on at

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RE: A/B testing in new Marketing Email editor?

Hi Andreas,

Thanks for your sharing.

It helps a lot!

Also looking forward to the release of the new version.
Adner 33 on at

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RE: A/B testing in new Marketing Email editor?

I can see now that Microsoft has written about this functionality coming in October 2021, as part of the wave 2 release:

docs.microsoft.com/.../new-email-editor-ab-testing
Adner 33 on at

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RE: A/B testing in new Marketing Email editor?

Thanks, I have raised a ticket and I am awaiting response from Microsoft.
Verified answer

Nya 29,060 on at

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RE: A/B testing in new Marketing Email editor?

Hi Andreas,

There is no documentation which mentions the release plan of the A/B Testing feature in the new experience currently.

Please raise a support ticket to MS for further help.