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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Are hardbounces automa...
Customer experience | Sales, Customer Insights,...
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Are hardbounces automatically suppressed in Dynamics?

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Posted on by californiamatt 45

When Dynamics deploys an email are the hardbounces automatically suppressed? If you do have to set up a rule when emails hard bounce where do you set that up?

Thank you!

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  • Verified answer
    Nya Ng Profile Picture
    Nya Ng 185 on at

    Hi californiamatt,
    Here is the description in the documentation about the Email bounce categories.
    Glossary of common insights terms (Dynamics 365 Marketing) | Microsoft Docs
    A hard bounce indicates that you tried to send an email message to an address that isn't valid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown. Multiple hard bounces can lower your server's send reputation, which will reduce your delivery rate, so you should remove hard-bouncing addresses from your contact records. When an address returns a hard bounce, Dynamics 365 Marketing will automatically stop sending new messages to that address for six months, but your email results will still show each attempt as a hard bounce.

    The rule cannot be set up in the app.

    However, you can create a Dynamic Segment to collect all contacts that have been hard bounced.
    Here is an example, the email is sent through a Customer Journey and has a hard bounced contact.
    The behavior block of the segment is set as the following image.

    pastedimage1614242622689v1.png

    So that the contacts who has been hard bounced can be found quickly. Editing the emails of them can cope with the Hard Bounced problem in the future.

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.
    Best Regards,
    Nya

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