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Customer experience | Sales, Customer Insights,...

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Warm-up process for marketing senders

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Hello friends. I'm seeking guidance on the recommended quantity of email sends for warming up the sender address, as per the plan suggested in the official documentation at https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/warmup-process-email-marketing.

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Dengliang Li Microsoft Employee on at

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Hi,

Each sender's warm-up plan is different depending on several factors such as the overall planned volume of daily/monthly emails, the frequency of email campaigns for the target recipient IPS, the type of emails (marketing/transactional), and so on.

You can refer to some other articles for warm-up plans and also seek help from the Deliverability and Compliance team.

Email Warm-Up - What It Means, Why It Matters, and How It Works (reply.io)

Deliverability and Compliance team.

Best Regards,
Dengliang Li

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