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Anonymous Tracking in Customer Insights (Journeys)

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Posted on by ON-27080846-0

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Hello everyone,

Does anyone know if it is possible for people who have not consented to tracking (consent opt-out) to still be displayed anonymously in Analytics?

I have already read that this is generally not intended. Nevertheless, I wonder if it is possible.

Looking forward for your responses!

Best wishes,

Ornella

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Dynamics 365 Customer Insights - Journeys

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Daniyal Khaleel 764 Most Valuable Professional on at

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Every contact in real-time journeys has a consent record (per communication channel).

If a person has opted out (e.g., declined email, SMS, or tracking), CI blocks tracking cookies and analytics events for them.

Microsoft intentionally enforces this to stay compliant — the system does not track those users, even anonymously

Ans is No , if someone has opted out of tracking in Customer Insights – Journeys, they will not appear even anonymously in analytics. Microsoft enforces this by design to meet compliance standards. You only get aggregated send/delivery metrics, not behavioral analytic

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