Unsubscribe and Consent Center

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Posted on by CU23020856-0

Hello,

I want to have both an unsubscribe and a manage preferences center.

For the unsubscribe option, I’d like to implement a one-click unsubscribe feature. When the user clicks "unsubscribe," it will opt out all commercial communications and redirect them to a page that says "You have been unsubscribed."

If I want to do this, I can't use the built-in one-click unsubscribe feature in Dynamics 365 Customer Insights Journeys, right?

1. Do you have any recommendations on how I could implement this?

2. Is it possible to store the reason why user unsubscribe?

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Dynamics 365 Customer Insights - Journeys

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Muhammad Shahzad Sh... 2,331 Most Valuable Professional on at

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Unsubscribe and Consent Center

1. One-Click Unsubscribe (Custom Implementation)
Why Not Built-In?
Dynamics 365’s native one-click unsubscribe won’t let you customize the post-unsubscribe page or track reasons.

How to Implement:
- Step 1: Create a custom unsubscribe link (e.g., `https://yourdomain.com/unsubscribe?email={{Email}}`).
- Step 2: Build a Power Automate flow or Azure Function to:
- Update the contact’s emailoptout field to `true`.
- Log the unsubscribe reason (see below).
- Redirect to a "You’ve been unsubscribed" page.

2. Storing Unsubscribe Reasons
Option A: Add a hidden field to your email (e.g., "Reason=Spam") in the unsubscribe URL.
Option B: Redirect users to a form (post-unsubscribe) to collect feedback.

Storage:
- Use a custom entity (e.g., Unsubscribe Log) with fields:
- Contact lookup
- Timestamp
- Reason (dropdown: "Too many emails," "Not relevant," etc.)

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