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How to choose the copilot license and cost affected by creating custom bots/agents

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Posted on by MP-23070714-1

Dear Team,

we are planning to build our own custom chatbot in microsoft copilot studio. In microsoft website it was mentioned as 3 license for copilot studio below. I am not sure which one to choose. Kindly guide me. Additionally once we built the chatbot do all the employees who are going to use need to pay a cost for messages.

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Dynamics 365 general

Power Platform integration

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DAnny3211 11,397 on at

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Hi,

Microsoft offers three licensing options for Copilot Studio, each with different use cases:

1. Pay-as-you-go

No upfront cost

You pay only for what you use

Requires an Azure subscription

Good for testing or small-scale deployments

2. $200/month messaging pack

Includes 25,000 messages/month

Billed annually

Offers full access to the graphical development environment, generative AI tools, analytics, and multi-channel deployment

Best suited for building and deploying custom chatbots for internal use across the organization

3. Microsoft 365 Copilot ($30/user/month)

Designed for extending Microsoft 365 Copilot with custom agents

Requires a qualifying Microsoft 365 subscription

More focused on enhancing productivity tools like Word, Excel, Outlook

Recommendation:
If your goal is to build a custom chatbot for internal employee use, the $200/month messaging pack is the most appropriate. It gives you the full development environment and tools needed to build, test, and deploy chatbots across multiple channels.

Regarding message costs for employees:
Once the chatbot is deployed, employees do not need individual licenses to use it. The cost is based on the number of messages processed, not per user. So as long as you stay within the message quota (e.g., 25,000/month), there are no additional costs per employee.

Best regards,
Daniele

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MP-23070714-1 4 on at

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@DAnny3211 Kindly dont copy paste from gpts. I already got those responses. I came to community that someone can share the real world experience on using these copilot and share experience on that.

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