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Customer experience | Sales, Customer Insights,...
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Dynamics Realtime - Query segments in segment builder (like in outbound marketing)

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Posted on by 641

Hey,

in outbound marketing it was possible to create segments consisting of multiple segments (e.g. Segment AB = Segment A + Segment B). In realtime marketing it seems that this is currently not supported, am I right?

Best regards,

Mario

I have the same question (0)
  • Vincent G Profile Picture
    2 on at
    RE: Dynamics Realtime - Query segments in segment builder (like in outbound marketing)

    Hello,

    Thanks

    Is there another way to do it, for ex by adding segment table in segment builder ?

    We defined some exclusions segments, and would like to give them to marketers so they can just select them. Prebuilt segments is a big help, some or them can be complicated.

    As it is today, users will have to rebuild completly exlusions in segments, they will probably forget something.

    We wanted to use exclusions in customer journey, but doing so, users cannot count neither check the list before executing the journey.

  • Suggested answer
    Haig Liu Profile Picture
    Microsoft Employee on at
    RE: Dynamics Realtime - Query segments in segment builder (like in outbound marketing)

    Hi latfio,

    Real-time marketing uses subgroups to achieve similar function:

    https://learn.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-build-segments#add-a-subgroup-to-your-segment

    Because real-time marketing needs to ensure that it is real-time, it does not function in the same way as outbound marketing.

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