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Use generated UTM codes in Dynamics for Marketing

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Posted on by 62

Hello fellow Dynamics Marketing Specialists!

*summary; How to add an entity in the </> Link view when creating emails?*

Currently I am working on a solution to generate and use UTM codes for Google Analytics in D365 for Marketing. Generating the UTM codes has not been the problem so far, currently I am generating the UTM coded URL's as seen below; 

7215.Capture.PNG

Now I would like to enable the users to use their created UTM links in the Marketing campaigns. This way the data of D365 for Marketing and the marketing efforts will also show up in the Google Analytics results and goals and events can still be used inside Google Analytics/show accurate data. The problem with NOT using the UTM codes is that in Google Analytics all the results of my marketing campaign through D365 for Marketing will show as direct traffic, or can not be streamlined in GA. 

Currently there is a possibility in your emails and other locations where linking can be applied to selected links from entities. (see below)

Capture2.PNG

Does anyone know how to adjust this lookup/selection view so my entity "Marketing UTM Generator" can be added to this list?

Kind regards,

Bas 

  • Gaju G Profile Picture
    Gaju G on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hi everyone - we are looking to offer UTM in Marketing. If anyone is interested in talking about their scenario please reach out on gagatera@microsoft.com

  • nuri.usta Profile Picture
    nuri.usta 10 on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Just released a new version of our tool which supports UTM parameter addition in real-time marketing.

  • Olasan Profile Picture
    Olasan 2 on at
    RE: Use generated UTM codes in Dynamics for Marketing

    This seems like a good option. If you only use Outbound Marketing and not the new Real-Time Marketing, that is.

  • Suggested answer
    nuri.usta Profile Picture
    nuri.usta 10 on at
    RE: Use generated UTM codes in Dynamics for Marketing

    We had a similar requirement in one of our projects. We were able to integrate Google Analytics parameters into Marketing emails by using the following solution (published on AppSource): appsource.microsoft.com/.../flumericssolutionsgmbh1622830595879.flumerics_utm

    The customer is very happy about the integration.

  • Fariha Asmat Profile Picture
    Fariha Asmat 216 on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hi Bassvb

    i am having the similar requirement . can you please assist me with the UTM genrator entity ?>

  • SurenRavi Profile Picture
    SurenRavi on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hi Basvb i enabled the Change Tracking and i still don't see them in the lookup. Please can you help me on the same?

  • Richard@BarheadAU Profile Picture
    Richard@BarheadAU 160 on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hello Bas

    Did you get this to work?

    I have a client with a similar requirement - would be great to know if you got this to work, and anything you can share on the solution design

    Thanks,

    Richard

  • Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hi Bas,

    Would be great if you can assist with this.

    Do you also have knowledge about DKIM and CNAMES?

    Regards Thomas

    t.moons@iir.nl

    0031 20 5805 470

  • Basvb Profile Picture
    Basvb 62 on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hi Amsterdam,

    You have to build it yourself. I could assist with that if you like.

    Kind regards,

    Bas

  • Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Use generated UTM codes in Dynamics for Marketing

    Hi Aga,

    We have a similar problem. Our links dont consist UTM tags what means we are not able to see them in google analytics.

    Were can I find the UTM Generator entity?

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