I would like to express my gratitude for your prompt response.
We are currently using the real time version of Customer Insight Journey.
Upon reviewing your feedback, I find myself struggling to comprehend the absence of a relationship between leads/contacts and campaigns. In my investigation, I came across a document on the Common Data Model (CDM) Schema (https://learn.microsoft.com/en-us/common-data-model/).
The schemas within the CDM represent commonly used concepts and activities, such as Account and Campaign, with the explicit goal of simplifying the creation, aggregation, and analysis of data.
The Common Data Model standard is designed to establish a common language for business entities, gradually encompassing the full spectrum of business processes spanning sales, services, marketing, operations, finance, talent, and commerce. It particularly emphasizes the Customer, People, and Product entities at the core of a company's business processes.
In the console, we can observe relationships within the Dynamics CRM Common entities (e.g., Campaign, Marketing List Member, Lead... ), demonstrating the interconnectedness of Marketing Cloud entities. For instance, inside the Marketing model, the entity Lead is associated with several entities within Dynamics CRM Common.
I am perplexed as to why this correlation is not currently occurring. Could you provide insights into the reason behind this discrepancy?
