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Customer experience | Sales, Customer Insights,...
Suggested Answer

Tracking external forms

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Posted on by 274

Hi

We have a WordPress website registration form that we'd like to integrate with Dynamics so that website data gets tracked when it is submitted. I know the obvious answer is to use a Capture Form, but currently the form data is getting pushed to Dynamics via the API (this is so the website can get the contactId back, which is used to pull user information in their 'My Profile' area of the website.)

I'm guessing if we put a capture form on as well we'd end up with a race condition/duplicate contacts. So is there an easy way to tie up a user to their Dynamics cookie, I come from a Marketo background where it could be achieved by a simple API call e.g.

https://developers.marketo.com/rest-api/lead-database/leads/#associate_web_activity

Does anything like this exist in Dynamics? Is it possible to do a programmatic form submission?

Thanks

Jon

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  • Suggested answer
    Petr Jantac Profile Picture
    Microsoft Employee on at

    Hi Jon,

    The Contact needs to be created by D365 Marketing form submission or form capture, otherwise it won't get linked to the tracking cookie ID.

    Once the contact is created and linked to a cookie, you can display contact details on your webpage using the Personalized pages.

    Petr

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