Triggering a Journey in Customer Insights - Journeys Based on Consent Purpose (Lead & Contact)

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Posted on by crisser

Hi all,

I'm working in Customer Insights - Journeys and trying to set up a trigger that starts a journey when someone opts into a specific purpose (consent). The challenge is that this should work for both Leads and Contacts.

I tried creating a trigger using the standard event “When a consent is created” and applying filters for the specific purpose, but it doesn't seem to trigger the journey as expected.

Is there a better way to handle this kind of use case — where a journey starts only when someone (Lead or Contact) gives consent for a specific purpose?

Would appreciate any insights, workarounds, or documentation that could help.

Thanks in advance!

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Dynamics 365 Customer Insights - Journeys

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Megan V. Walker 1,810 Most Valuable Professional on at

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Triggering a Journey in Customer Insights - Journeys Based on Consent Purpose (Lead & Contact)

Hi @crisser,

This post might help?

https://meganvwalker.com/trigger-journey-after-topic-is-opted-in-to/

You would need to use Power Automate for the trigger, but could be created and then used for opting in for a Topic. You can always modify it for a specific Purpose if needed. Hope it helps you out!

Megan

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