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"This message uses audience type that doesn't match the type required by this journey." in real time journey.

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Posted on by 61

Hello,

I tried to make a real time journey for leads. I cannot publish it because i receive an error "This message uses audience type that doesn't match the type required by this journey." next to the email I've chosen. 

pastedimage1675758499111v1.png

I looked into the emails I've created but couldn't find any settings related to audience. How can i solve this?

  • Tamis Daimy Profile Picture
    Tamis Daimy 5 on at
    RE: "This message uses audience type that doesn't match the type required by this journey." in real time journey.

    Hi Jandys, i had the same error today. It was because my e-mail had a dynamic variable (firstname, lead) and the trigger of the journey was targetting the contact table. I fixed it by changing my variable in the e-mail to firstname, contact. Are you sure you have the email and trigger of the journey connected to the same table?

  • JohanKarlsson Profile Picture
    JohanKarlsson 10 on at
    RE: "This message uses audience type that doesn't match the type required by this journey." in real time journey.

    I wonder the same thing as Jandys - is it not possible to send commercial bulk marketing emails to the Lead entity? I cannot get around the error message if targeting Leads.

  • Jandys Profile Picture
    Jandys 61 on at
    RE: "This message uses audience type that doesn't match the type required by this journey." in real time journey.

    Thank you for your response Roy!

    So i cannot send commercial emsils to leads?

    I am using a "Marketing Form submitted" trigger. It's one of the deafult ones. Should I modify it somehow?

  • Suggested answer
    Dsouza_28 Profile Picture
    Dsouza_28 7 on at
    RE: "This message uses audience type that doesn't match the type required by this journey." in real time journey.

    Hello Jandys ,

    I see that you want to send the mail to Leads. 

    Please check the following :

    1. What type of Email is it ? Transactional or Commercial ? 

    - If commercial then it will have an Unsubscribe link which is connected to the Contact entity. 

    2. Are you using segments or triggers for the journey? 

    - If it is segments it should be based on contacts only. 

    - If it is a Trigger you Lead should have an Primary contact related to it - see image below. 

    pastedimage1675786856414v1.png

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