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Customer experience | Sales, Customer Insights,...

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Dynamics Marketing showing false insights

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Posted on by gayatri

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Dear Community,
When running a customer journey in Dynamics Marketing some of the insights are being captured incorrectly and even the unsubscribes insight is also missing.
The insights show 0 for unsubscribes when we have confirmed ourselves by clicking on the unsubscribe link successfully but it is not appearing in the insights. Data is also being captured for a few contacts who did not receive the email or have incorrect email address.
Is there any way to handle this?

Thank you!

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Nya 29,060 on at

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Hi,

If a contact unsubscribe from the default subscription center (tick "Do Not Email"), the "Bulk Email" field will be switched to "Do Not Allow".

If a contact unsubscribe from a subscription list (untick the subscription list), the contact will be removed from the list.

The "Unsubscribes" category in the Insights tab of an email only tracks the latter one.

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