Create "Send time" test in Realtime

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Posted on by AndersRos

Hi,

I wish to create a test, where i'll test 2 different Send times, to see which time of day gives the highest CTR.

Hope someone can share their best-practice, how to conduct such a test.

I'll like to random select 50% of my segment to one send time, and the rest to receive the email at a the other time. Is their any way to run this test within the same journey?

Best regards

Anders

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AndersRos 12 on at

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RE: Create "Send time" test in Realtime

Hi Leah,

Thanks for the answer.

Best regards

Anders
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Leah Ju Microsoft Employee on at

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RE: Create "Send time" test in Realtime

Hi AndersRos,

In Outbound marketing customer journey, you can use 'split' branch to send a random selection of contacts along each available path.

https://learn.microsoft.com/en-us/dynamics365/marketing/customer-journey-tiles-reference#branches

But you can't achieve it in the realtime journey, you only can branch based on a specific value: