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Guidance on picking email send domain for Microsoft Dynamics Marketing

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Posted on by 60

Hello,

My company is working on the transition to Microsoft Dynamics Marketing for our mass email needs. Currently, I am struggling to find guidance on what domain to use for sending.

Our company domain is MassBio.org. This domain has existed for over 10 years, and have not been used for mass email previously. Should we be using this domain for mass email (we currently use it for our website, as well as company email). Is there a benefit to using a subdomain just dedicated to email? Are there consequences to using our domain for mass email?

Overall, I am finding guidance online on this topic, but nothing definitive. 

Any advice/guidance or things to read that might help illuminate this topic?

Thanks!

  • James Robe Profile Picture
    James Robe 60 on at
    RE: Guidance on picking email send domain for Microsoft Dynamics Marketing

    Hi Dilyana,

    Thanks for the note. While the pages referenced in your message have been incredebly usefull for setting up an email domains and DKIM, I am more looking for guidance on what domain would be the best to use, not just how to set one up. 

    For example, would it be better from a deliverability perspective to use a dedicated subdomain for mass email, or just use your main domain? 

  • Suggested answer
    d_radulova Profile Picture
    d_radulova 2 User Group Leader on at
    RE: Guidance on picking email send domain for Microsoft Dynamics Marketing

    Hi @James Robe,

    I assume you have seen the Best practices for email marketing here

    and the documentation on how to  Authenticate your domains documentation here 

    Thanks,

    -DD

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