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A/B Testing in Outbound Marketing

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Posted on by MoroniMills

In reading in Microsoft Learn, it says you can do A/B testing in Outbound Marketing through email marketing. They even have a picture and in the top right corner, there is a button for A/B Test. When I open my trial version, it doesn't have the A/B Test button. So my question is, Can we actually do A/B Testing through Outbound Marketing or is that only with Real-Time Marketing? If we can, is it only in the Email Marketing environment or can we do it on the Customer Journey side of things too?

Here is a link to the article:

https://learn.microsoft.com/en-us/dynamics365/marketing/email-a-b-testing#create-a-marketing-email-for-ab-testing

Thanks,

Moroni Mills

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Leco Lv on at

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RE: A/B Testing in Outbound Marketing

Hi partner,

I just want to say that I had the same situation as you before. You need to click the icon to appear A/B test. I am using the trial version of outbound marketing. When the email is activated, it Needs to be added to the customer journey sent for testing. you can view the result in insights of the customer journey.
MoroniMills 10 on at

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RE: A/B Testing in Outbound Marketing

Never mind, I figured it out.