RE: Customer journey - 'split' feature
Hi NGSD,
There are two types of branches:
As the documentation said:
'If/then' tiles: Contacts who haven't met the conditions when the time expires will follow the false path.
Split: The Split tile adds a fork to the customer journey pipeline, sending a random selection of contacts along each available path.
It means that the branch created here randomly sends contacts along each path, instead of the contact’s actions determining where the journey takes them.
--It set a random percentage or count of contacts down separate paths which allows the customers to experience different aspects of the journey.
Benefit
More freedom to use multiple branches, allowing for more personalization of the created journeys.
Multiple branches to meet all the options a customer may choose, as well as random selection of customers will greatly improve the efficiency of marketing.
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Some examples for how to use this could include A/B testing (send, for example, half of the segment email design A and the rest design B and then look to see which gets more opens and clicks).
Or maybe to run a contest, where just one contact selected at random goes down one path to receive an email announcing the prize.
