I would like some advice as to how I might standardize categorizing my contacts so that I can target them with queries such as, "All C-level executives", or, "Director level and higher", or whatever arbitrary list of categories we define. Nothing complicated, we have a small list of categories useful to us. Right now, our contacts' job titles are populated with text very specific to their job as assigned by their employers, so they are not useful for our own categorization purposes.
I'm guessing that one way to do it would be to create a new custom option field for Contacts to hold a this info, but I don't want to re-invent the wheel if there is already a mechanism in place out of the box that I can leverage. Any advice appreciated.
Update: I should mention that we are an Office 365 organization and using Exchange Online with Outlook, and Server-Side sync for Exchange Mail and Contacts, if that makes a difference.
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