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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Google analytics and D...
Customer experience | Sales, Customer Insights,...
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Google analytics and D365 marketing

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Posted on by Community Member

Hello,

I was wondering if there was any new developments for Google Analytics and Dynamics 365 marketing? I've read a couple older questions-replies where it was stated that there was no solution for that.

  • Is there more information on how Dynamics campaign data is reflected in Google Analytics? Is there anything we need to do in D365 for Google Analytics to identify campaigns and relevant  campaign information?
  • Will dynamics tracking codes that are added to the links impact the reporting in Google Analytics?
  • Is there a way to automate the UTM creation for the links in email campaigns?

Thanks,

Adele

  • jwcpc Profile Picture
    jwcpc 197 on at
    Google analytics and D365 marketing
     
    Our issue is it doesn't off enough granular control over the values that are added to links e.g. it will add journey name, when in fact email name would be better e.g. monitoring conversion rates for A/B tests
  • VF-21011003-0 Profile Picture
    VF-21011003-0 2 on at
    Google analytics and D365 marketing

    That's a great question! Integrating Dynamics 365 Marketing with Google Analytics can indeed be a bit complex, but there are ways to make it work smoothly.

    For campaign tracking, ensuring that UTM parameters are consistently applied is essential. While Dynamics 365 doesn’t offer built-in automation for UTM creation, there are external tools and services that can help streamline this process. This ensures your campaign data is accurately reflected in Google Analytics.

    Regarding Dynamics tracking codes, these shouldn’t interfere with reporting in Google Analytics, but it’s important to test your campaigns to make sure all data is being tracked correctly.

    If you’re looking for a tailored solution or additional support with UTM management and optimizing your campaigns for Google Analytics, I recommend exploring the services offered by https://4sight.group/

    I hope this helps!

     

    Regards

  • Nya Profile Picture
    Nya 29,058 on at
    RE: Google analytics and D365 marketing

    Thank you for your kind acceptance.

     

    Best Regards,

    Nya

  • Community Member Profile Picture
    Community Member on at
    RE: Google analytics and D365 marketing

    Thanks for your reply - I'll make sure I vote for the ideas too.

  • Suggested answer
    Nya Profile Picture
    Nya 29,058 on at
    RE: Google analytics and D365 marketing

    Hi Adele,

    There is no mention of Google Analytics in recent updates or updated plans.

    New and planned features for Dynamics 365 Marketing, 2021 release wave 1 - Dynamics 365 Release Plan | Microsoft Docs

    And about UTM creation for the links, I only found two posts in the Ideas forum:

    Microsoft Idea  · Automizing Email UTM (dynamics.com)

    Microsoft Idea  · UTM Tracking (dynamics.com)

     

    The proposal of automation is still under review.

    If you have any idea about the integration of Google Analytics, please post them to the ideas forum to improve it.

     

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

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