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Google analytics and D365 marketing

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Posted on by Community Member

Hello,

I was wondering if there was any new developments for Google Analytics and Dynamics 365 marketing? I've read a couple older questions-replies where it was stated that there was no solution for that.

Is there more information on how Dynamics campaign data is reflected in Google Analytics? Is there anything we need to do in D365 for Google Analytics to identify campaigns and relevant campaign information?
Will dynamics tracking codes that are added to the links impact the reporting in Google Analytics?
Is there a way to automate the UTM creation for the links in email campaigns?

Thanks,

Adele

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Nya 29,060 on at

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Hi Adele,

There is no mention of Google Analytics in recent updates or updated plans.

New and planned features for Dynamics 365 Marketing, 2021 release wave 1 - Dynamics 365 Release Plan | Microsoft Docs

And about UTM creation for the links, I only found two posts in the Ideas forum:

Microsoft Idea · Automizing Email UTM (dynamics.com)

Microsoft Idea · UTM Tracking (dynamics.com)

The proposal of automation is still under review.

If you have any idea about the integration of Google Analytics, please post them to the ideas forum to improve it.

If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

Best Regards,

Nya

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Community Member on at

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Thanks for your reply - I'll make sure I vote for the ideas too.

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Nya 29,060 on at

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Thank you for your kind acceptance.

Best Regards,

Nya

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jwcpc 274 on at

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There is a feature switch to turn automatic utm tagging on:
https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-utm

Our issue is it doesn't off enough granular control over the values that are added to links e.g. it will add journey name, when in fact email name would be better e.g. monitoring conversion rates for A/B tests

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